Marketingaftermath's Weblog

Check out my Portfolio

marketingaftermath — Mon, 28 Dec 2009 21:54:44 +0000

2009 has been a great year for Marketing Aftermath. Thank you for all our clients this year and we appreciate your business. Here is some of the recent project we have taken on this year.

Marketing Portfolio

or visit www.marketingaftermath.com/Portfolio.html

Content – The invisible content

marketingaftermath — Sun, 10 Feb 2008 23:12:48 +0000

In addition to your content you have 3 ways to outline your web pages. Each page on your website has a title, a description and keywords. With your site being in php format this allows one title, description, and set of 20 keywords. To make your pages more relevant you can have each page have their own title, description, and set of 20 keywords. For example, your services / products page should have “Your Most Important Phrase” as the first keywords, and all the rest of the title and description should be about general services and products that you offer.
Title: The title is what appears in search engine findings. It is also what gets displayed on the title bar in the web browser. You should your content specific words.
Example: Twin Taylors – Men’s Fashion, Metro-Sexual Clothes, Shoes, Jeans and Clothing. The Metro-Sexual Guide to Men’s Fashion

Description: You are given 250 words to describe your website, make it relevant to everything on your website. Example: Twin Taylors is a online Guide to Men’s Fashion, providing Men with fashion tips, advice and assistance on what to wear, where to buy it, when to wear it, how to wear it and most importantly, why to wear it.

Keywords: Keywords in your html code are very important and should be use wisely since you are only given 20 words to use. You should use words that pertain to your website and industry. These are your most import keywords for search engine spiders. Example: Mens Fashion, Men’s Fashion, Fashion, Fashion Blog, Metrosexual, Chris Taylor, Metro-Sexual, Fashion Coupons, Fashion Discounts, Clothes, Mens Clothes, Men’s Clothes, Mens Clothing, Men’s Clothing, Diesel, Prada, Steve Madden, Womens Fashion, Twin Taylors

Sitemaps: Sitemaps tell Google and other search engines what is on your site. Google allows you to submit your sitemap to them what is on your website. This is basically an outline of what is on your site. You submit the domain of your site so whenever it is updated Google know so send it robot out to go and crawl your website, to find the new information. http://www.google.com/webmasters/sitemaps/docs/en/about.html

Tricks for Title, Keywords and Description:

Rank Quest is a great tool for analyzing your content on your website as a search engine would view it. You can visit www.rankquest.com and put in your website URL to view how spiders are viewing your site. Rank Quest has a variety of tools to help with your analysis

Keyword Finder – The keyword finder crawls your site and tells you what keywords you are using and if you have to many or to few keywords.

Meta Tag Analyzer – The Meta Tag Analyzer examines the Meta information of the entered URL and lets you know if the content is Search Engine friendly or not

Keyword Density Analyzer – Keyword Density Analyzer is a good tool to see what keywords are being picked up most by the search engine spiders

Content – What should go on your website

marketingaftermath — Sun, 10 Feb 2008 00:01:59 +0000

The more textual content about your business and services that are on your webpage the better for traffic results you will receive. A variety of pages with content that is specific material helps build credibility with search engines. A search engine spider comes to your website and crawls your site to find out what information is available from this website. The more traffic and the adding of content bring spiders back to your website to search for more. The sooner the spider comes back to your website the better. One way to see when the last time the Google spider came to your website is to search www.google.com for your website. Then when you see your webpage selected Cashed next to your link. This will tell you the last time a Google spider crawled your website.

Tricks for content:
Bold important things in your content, SE spiders take bold into consideration. Spiders read from top left across the top of the page, then down the right side of the page and then across the bottom, searching for a sitemap at the bottom, then coming up the left side of the page. You can also use Sitemaps to help Search Engine Spiders to tell them what on your site for them to search. Use testimonials on your website. People want to see how other companies are benefiting from using your products. Here is an example of a great landing page. It has a testimonial and a call to action. Nice, simple and effective. http://www.swiftpage2.com/PowrdBy1.htm

- Chris Taylor

Website – Get your business online

marketingaftermath — Sat, 09 Feb 2008 23:46:44 +0000

Your website is the most important thing a new company can have to let potential clients find out more about your products and services and letting the rest of the world find your company. Your website should be used to direct potential clients to when talking to them in person or over the phone. Your website is also used to get unknown customers to find out about your company and the services and products you have. Your website should be filled with all sort of information about your products, tech docs, news, product releases, contact information, testimonials, an about us section, industry specific, product specific pages, blog, and anything else that you want your customers and potential customers to know about your company.

Now that you have a website up on the world wide web you need to start thinking about all the different ways to get people to your website. The more popular your website the easier it is to get people there. Page rank is the popularity of your website and is very importing for organic search engine rank. There are 3 criteria for organic page rank; content, traffic, and link popularity. If you are not online yet, that is the most important thing. Let Marketing Aftermath help you get started by having them create you a website.

Visit http://www.marketingaftermath.com/WebsiteDesign.html and get your business online today.

- Chris Taylor

Marketing Aftermath Blog

marketingaftermath — Sat, 09 Feb 2008 22:20:38 +0000

Marketing Aftermath are marketing experts who specialize in helping new and existing business looking to outsource their marketing objectives. With the knowledge of the new trends on marketing, Marketing Aftermath can help you with a variety of marketing material to help drive customers to your website or better promote your products. Marketing Aftermath is an innovative marketing, creative company that is dedicated to surpassing client expectations. We can assist with website design, email marketing campaigns, direct marketing, business cards, blog setup and many more marketing materials.

Marketing Aftermath specializes in website design for companies looking to upgrade their website and get the new business online. Marketing Aftermath consultants allow you to customize your own marketing materials with a helping hand from one of our experts.

In this blog I will be discussing different ways to market your company for small business to help grow your business through marketing. We will be discussing how you can market your own company or where to outsource your marketing objectives.

Please feel free to email me questions at ctaylor@marketingaftemath.com or visit our website at www.MarketingAftermath.com